FAMILY FOOTPRINTS
Executive Summary
With the goal of shaping a transformative digital mobile app for parents to assist them in documenting their child's growth for Family Footprints, I spearheaded UX design and research. The sprint involved comprehensive user research, prototyping, and evaluation. I collaborated with stakeholders to define the project's scope and strategic direction. Through market analysis and empathetic interviews, I synthesized insights into a Low-Fidelity prototype. Iterative usability tests refined the design, culminating in a polished Final Interactive Prototype. This journey highlighted my professional goals, showcasing my ability to define scope, harness strengths, and present a holistic UX case study for my portfolio.
Project Highlights
My role: UI/ UX Designer
HCD Methods: Design Sprint, Directed Storytelling/ Research Interviews, Kano Analysis, Persona Development & Strategy Statement, Digitized Architectural Diagram, Low & High-Fidelity Wireframes, User Testing, Interactive Mobile App Prototype, and Client Presentation Video & Deck
Deliverables
RESEARCH
Storytelling Insights: Journeying into Minds with Directed Research Interviews
Directed Storytelling/ Research Interviews conducted over Zoom
Top 5 Quantitative Takeaways:
Scale: 0-10 (10 is very important)
10.0- Has to be on a phone for ease of use.
10.0- App needs to be both IOS and Android compatible
9.6- Looking back on child milestones/ videos/ photos/ etc is main priority
9.0- Users imagined it would be a frequently used app by new parents
8.6- The process of parental reflections is barrier but result/ gift is amazing
Designing for Desire:
Feature Concepts Aligned with Kano Insights
Top 3 Resulting Performance/ Attractive Features:
The feature would allow you to record video and take photos of your child's milestones/ memories for yourself or child to view later.
The feature would allow you to have suggested daily prompts, provided by the app, for recording milestones through text, photos, or videos.
The feature would allow you to create 1 account to share with your family. You can create multiple users in a single account like "Mom/ Parent 1", "Dad/ Parent 2" to be able to tag all stories and content from different perspectives to revisit later. (IE dads journey, moms journey, etc.)
DESIGN
Strategy through A Persona:
Crafting A Clear and Focused Statement
Strategy Statement:
”My user group is parents who want to find a reliable and consistent way to document the journey of raising children. They wish to feel supported and successful in documenting the journey of raising children.
I will do this by creating a user friendly tracking system entitled Family Footprints and gaining a reputation with the parents through strong engagement and motivation/ assistance.
As a result, I hope to see a change in the future number of parent/ children footprint entries. “
Visualizing the Future:
Digital Architectural Diagram Design
Digitized Architectural Diagram created on Figma
Sketching Possibilities:
Exploring Ideas Through Low-Fidelity Wireframes
Enhanced Design Visualization:
Annotated High Fidelity Wireframe Exploration
OUTCOME
Engaging App Vision:
Exploring An Interactive Mobile Prototype
REFLECTION
Being one step closer to the introduction of the Family Footprints new mobile app is a significant step towards helping parents track their child's growth and development. This user-friendly app will succeed in capturing precious memories and experiences and will offer a wide range of user centric features. This innovative app will bring a valuable tool to parents that will help them feel supported and successful.
